How are you coping with the recession?

Are you struggling or has business never been better? Different companies are facing very different circumstances under the recession depending on where they are geographically, what sector the business is in, what condition is in – lean or over-burdened and inefficient.

Levels of business have declined so here are some tips on how to improve your business’s security during the recession:

> Step up your marketing campaigns. Work harder at winning clients, explore every channel and follow up every lead.

> Only buy stock when you need it; stock on your shelves is losing you money in depreciation and lost interest you would have got had that money been in the bank.

> Reduce staffing levels: this really is a last resort. Getting rid of experienced and loyal members of your workforce can damage your business in the long-term. Is it worth it? An alternative can be switching staff to part-time working.

Finally;

> Don’t over-extend yourself during the recovery: keep a close eye on your working capital and remain solvent!

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